c. Older workers return to … Test bank Questions and Answers of Chapter 5: The Advertising Agency, Media Services, and Other Services Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies? During the ________, corporations were challenged on questions of taste and social responsibility. a. Which of the following companies is typically among the top advertisers in the United States? Thus, competitive factor is given more importance in deciding advertising budget. Which of the following is NOT a reason an advertising agency might hire an outside supplier? b) Only with disclosure and informed consent, this is known as consensual dual agency. Artists, writers, songwriters, photographers, directors, producers, and printers are all examples of which type of "key player" in advertising? C) crafting interesting messages that convey a client's marketing objectives D. Promotion Agencies. There are a lot of departments that can exist in an agency,… E) Suppliers provide … Advertising is a type of marketing communication used to promote or sell something - like goods, services, or ideas. Which advertising medium would reach the fewest people? View desktop site. This is sometimes referred to as the principal-agent problem . The departments work together to accomplish the agency's goals. Fee c. Production d. Combination 10. Which of the following is an example of consumer-generated advertising? All the best! Until the 1990s, the main form of compensation for an advertising agency had been a ________. Q. When an advertiser hires an advertising agency, the advertiser becomes the agency's ________. In an advertising agency, who is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer? Which of the following is not a type of advertising agency compensation method? They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. Which of the following is not a task of retail advertising? Some critics claim that advertising has a strong impact on how young women view themselves, often resulting in negative self-images. Despite the cost, commercials for products such as Coca-Cola, Doritos, and Bud Light run during the Super Bowl every year. Agency costs are further subdivided into direct and indirect agency costs. In an advertising agency, which of the following is responsible for internal tracking of completion of projects? And that is not uncommon among agencies. 1. An advertising agency that is set up, owned, and operated by the advertiser is called a(n): A) client management firm B) in-house agency C) full-service agency D) centralized system Answer: B 2) B. Such desire creation is an effect of advertising + brand building + the fan following over time. Which of the following is not a form of product advertising? Give it a try and. In a new trend in agency compensation called ________, agencies are paid a percentage of their client's sales or a percentage of the client's marketing budget. Part Three: Effective Advertising Media 35. Advertising that announces facts about products that are available in nearby stores and focuses on stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________ advertising. In which of the following marketing communication patterns does word-of-mouth play the most important role? Advertising is usually paid for by the ________. Which company is an independent auditing group that represents advertisers, agencies, and publishers and verifies statements about newspaper circulation statistics? The advertising budget is fixed on the basis of advertising strategy adopted by the competitors. Catalogs and flyers sent to the office or home are examples of which type of promotional tool? marketing; 0 Answers. ________ advertising may use any advertising medium, but it differs from other types of advertising in that it tries to stimulate an immediate consumer action. Which key player makes the final decisions about the target audience and the size of the advertising budget, in addition to approving the advertising plan? Which of the following departments has the primary responsibility for managing the advertising process? ________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy. The department responsible for initially contacting and building a client base is the account management team. Expert Answer . An account director is responsible for managing the agency’s relationship with its clients and/or accounts. Radio and television are examples of ________ media. B) The agency lacks expertise in that area. The "Blue Books" published by the J. Walter Thompson agency published ________. Sales promotion. In an advertising agency, which functional area acts as a liaison between the advertiser and the agency. 4) A) 1 B) 2 C) 20 D) 50 E) more than 100 5) When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? Study 93 Advertising Final :'''''( flashcards from Izy B. on StudyBlue. Identification When an advertising agency is paid by the media, it can be said to be Commission-based agency Paying in the digital media costing space only when a sale occurs is done under which of the following … Which of the following is NOT considered a major type of advertising? A decentralized approach to organizing for international advertising should be adopted when a company can use standardized advertising. Which of the following is the idea that messages should be directed at particular groups of prospective buyers? c) Only if the agent informed the seller and they executed the blanket unilateral offer of subagency addendum at the time the listing was taken, this is known as dual blanket agency. The advertising agency gets a 15 percent commission on local rate but not on national rates. By … The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies. An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon to try the new makeup. Kindles, iPhones, and iPads are all examples of ________. From the advertiser's perspective, what is the most important benefit of placing an advertisement during the Super Bowl? There are two types of direct agency costs: 1. B) deciding where, when, and how often an advertisement will appear. Which of the following positions in an advertising agency is most closely involved with creative development? When you hire an ad agency, you're tapping into the expertise of copywriters, designers and creative directors, all of whom need to … (Points : 1) a TV commercial an in-home mailer a … According to the principles of integrated marketing communication, it is critical for ________. Ads that promote short filling, which is the use of less packaging. Some critics have even claimed that advertising is a major cause of eating disorders for young women because ads targeted to this demographic use unreasonably thin models. 16. Brands invest in banner ads, link ads as well as social ads to get their potential customers to take an action. Which of the four functions of advertising does this best illustrate? They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. When creating an advertisement or complete campaign, it is typically more efficient for an advertiser to use an outside agency rather than an in-house agency for all of the following reasons EXCEPT which one? For an advertisement to be considered effective, what is the first thing it must do? Definition. Which of the following is considered a societal role of advertising? 11) Call to action. Brad is a music industry major in college who wants to work in the advertising industry writing and performing jingles for radio commercials. Full file at 59) The traditional form of compensation for an advertising agency was a _____. Which of the following is NOT a type of green advertising appeal? ________ advertising is sent from one business to another. A. C. Nielsen b. Simmons-Scarborough c. MediaMark, Inc d. Auditing Bureau of Circulations (ABC) e. International Circulation Service (ICS) (d; moderate; p. 218) 36. Which of the following advertising situations would LEAST likely be considered "puffery"? Answer to: Which of the following is not considered promoter-generated ancillary revenue for a public assembly venue? (Points : 1) baseball stadium library concert venue hockey game 3. The Effie award is given to recognize advertisements that are ________. b. | In this series I compare and contrast them. C) crafting interesting messages that convey a client's marketing objectives Reserve _____ is a regulation requiring commercial banks to keep a certain _____ of the money customers deposit on reserve each night. Advertising firms are unique businesses that use creativity and business hand in hand. 1. The advertisers' desired impact on the target audience is formally stated as a(n) ________, which is the measurable goal or result that the advertising is intended to achieve. Which of the following is NOT an advertising medium? Your local newspaper is an example of ________. Using traditional models, an ad agency's commission was derived by totaling the ad's outlay for time and space and paying the agency _____ of the total Performance Contracts Advertising agency compensation has shifted from commission contracts to ________ advertising, which is the most visible type of advertising, focuses on the development of a long-term brand identity or image. Using value billing, an advertising agency is paid for its ________. D) The agency may want a fresh perspective. In advertising terms, the Super Bowl is the ________. The promotional tool of publicity is also known as ________. Advertising Agency is just like a tailor. Advertising agencies are mostly not dependent on any organizations. Communication with employees and shareholders about brands and campaigns is usually handled by ________. Full-service ad agencies are made up of a team of experts, and they’re a one-stop shop of services: Local governments begin providing free hepatitis vaccinations to any resident who wants one. These agencies take all the efforts for selling the product of the clients. Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. Which Of The Following Is Not A Type Of Advertising Agency? Some full-service agencies handle overall marketing strategy planning as well as research, product and package development, and sales promotion. Advertising has become a “very complex, sprawling marketplace,” with agencies grouped under large holding companies like Interpublic Group, Publicis Groupe and WPP, Mr. Pattisall said. .. In-House Agency: Even though most companies use full service advertising agencies, an organisation may decide to establish its own operation for all services of an advertising agency within its own st. One Way Communication: Advertising is a one-way communication where brands … Big companies may have hundreds of agencies working for them, but they normally have a(n) ________, which does most of their advertising business and may even manage the other agencies. The medium of this ad is ________. Which of the following is the responsibility of an advertising agency's media planner? When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. Which basic role of advertising was most likely the focus of the campaign for this new product? Which of the following types of agencies would most likely be able to purchase media at a low cost because they can group several clients' purchases together? Those two sides break down further, into departments. The cost of purchasing a 30-second advertising spot during the Super Bowl is typically millions of dollars. B. Interactive Agencies. 2. 60) A _____ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. If Brad gets a contract with an agency to write a jingle for a commercial, then Brad would be a(n) ________. The cost of purchasing a 30-second advertising spot during the Super Bowl is very high, typically millions of dollars. C. Direct Marketing Agencies. A) agencies to use consumer-generated content. Contract Between an Advertising Agency and Advertiser (Commission) Date: [Client] [Address] Gentlemen: You have retained us and we hereby agree to serve as your advertising agency in accordance with and subject to the following terms and conditions: 1. According to TREC's advertising rules, which of the following terms MUST be used in a real estate team name? C) The agency may be overloaded. For the Truth® campaign, Crispin Porter + Bogusky was the ________ hired by the American Legacy Foundation to plan and implement the advertising effort. _____ is the least sophisticated budget method Chapter 20 quiz 1. Advertising regulations have been in place in the United States since the ________. Once referred to as the "suits," because they always dressed in more formal clothing than other departments, account services brings together the client and the creative department. Which of the following is NOT part of the modern definition of advertising? Characteristics Of Advertising. Which of the following is NOT a type of advertising agency? Which of the following is not a type of advertising agency? a. Which major type of advertising is used to communicate a message on behalf of some good cause, such as stopping drug abuse, and is usually created by advertising professionals free of charge with the necessary time and space often donated by the media? Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. Which of the following is not a type of advertising agency? This money must be in the bank's _____ or at the closest Federal Reserve bank. Charities, foundations, associations, hospitals, orchestras, museums, and religious institutions advertise for customers, members, volunteers, and donations and other forms of program participation using which major type of advertising? How many times did the "1984" commercial for Apple's Macintosh computer run? A) integrated with other marketing efforts. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Understanding the advertising industry begins with a grasp of how the agencies operate. C. You need sales experience to work in account management. 0 votes. The campaign tries to reach teenagers with antismoking messages. The ________ behind a marketing communication message is stated in measurable objectives in areas such as sales and brand reputation. In traditional advertising, the message is conveyed through different kinds of ________ media using mostly ________ messages. ________ advertising focuses on establishing a corporate identity or winning the public over to the organization's point of view. management Commission b. © 2003-2021 Chegg Inc. All rights reserved. answer choices . Hiring an advertising agency is an expense that some businesses cannot afford, especially during tough economic times. Which of the following is most closely associated with the introduction of mass production and a new emphasis on wider distribution of products? Independent organizations that are hired by advertisers to create, produce, and distribute part or all of an advertising effort are known as ________. (p. 395-396) Which of the following statements about advertising agencies is FALSE?A. The Precision Tool Company teaches all its workers how to repair the machines in the factory. A ________ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. An advertising agency's functions are sequential in nature. Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________. The test below is designed to help you review all your course work and ensure you don’t fail. The Truth® campaign is a series of advertisements run by the American Legacy Foundation. Which of the following is most likely the objective of this campaign? ________ refers to all forms of communication about a brand that appear in a variety of media. B) deciding where, when, and how often an advertisement will appear. Which of the following product categories is typically among the top ten advertisers in the U.S.? 61) Which of the following compensation systems is most commonly used by public relations agencies? Company. A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. 5) A) Agencies have workforce talent. When using which type of advertising agency does an advertiser produce its own advertising? In which scenario is advertising most likely to thrive in a society? Terms Which of the following awards is given to recognize the creativity of an advertisement? A) recruiting new clients through different media outlets. Which of the following is NOT an advertisement? Agency theory assumes that the interests of a principal and an agent are not always in alignment. A) an online direct-response advertisement for school supplies. The department responsible for initially contacting and building a client base is the account management team. A) Outside agencies typically have fewer restrictions on getting ideas approved. A) The advertising delivers the results the marketer has specified for the advertising. asked May 19, 2016 in Business by GlamPunk. Brand advertising is also known as ________ advertising. Marketers who have the objective of creating ________ are focused on getting people to talk about their brand. Advertising begins with the ________, the person or organization that uses advertising to send out a message about its products. The departments work together to accomplish the agency's goals. A. A) Toyota's presence in online social networks. Which of the following is the responsibility of an advertising agency's media planner? User-generated content is supplied by ________. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Signs and posters are examples of ________ media. Which of the following is NOT an investment in human capital? A) recruiting new clients through different media outlets. Summary. A) conducting one of the first full ad campaigns.
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